Last Thursday (5 July) will see Anicca Solutions MD Ann Stanley run a B2B search marketing workshop at the Cambridge Digital Marketing Conference. Taking place at the Imperial War Museum in Duxford, Cambridgeshire, the conference is an all-day event providing marketers with the right mix of tools and knowledge to future-proof their online marketing efforts.

Ann’s presentation, at 15.20, will see her offering practical advice on how B2B sites can maximise traffic and those all-important conversions. The workshop will provide delegates with a host of useful B2B SEO takeaways, including:

• What has changed in Google search this year and why this is so important
• Search engine optimisation (SEO)
  • SEO friendly websites (post Panda and Penguin)
  • Using blogging, Google Plus and social sharing to help your SEO
• Mobile search
  • Getting traffic and leads from Mobile search
• Paid search (AdWords pay per click)
  • Using AdWords for lead generation
  • Other advanced AdWords features, such as Remarketing, Sitelinks etc…
• Increasing conversions
  • Using landing pages and call tracking technology to maximise your conversions

www.anicca-solutions.com/…/b2b-seo-tips-cim-workshop-with…

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